Increase the sales of online ticket booking.
A call-to-action GIF and flash display advert banner that communicated the 5 most visited destinations for vacationers with a countdown digital timer prompting users to quickly take action and secure their seat on Lufthansa before the fare increases.
Online ticket sale increased by 70%
Tie McDowell’s ‘Spirit of Friendship’ to the feelings around The World Cup without breaching FIFA guidelines for a non-sponsor.
Sharemind negotiated ‘branding’ newspapers’ owned pictures which showed the spirit of friendship at The World Cup. These featured players and fans alike, celebrating or commiserating as friends do and appeared a day after the game.
McDowell whisky gain huge acceptance among the alcohol drinking community
Added Value for Close Up Loves Naija
Free Appearances- Wazobia, Classic, Cool and Beat
Special Discount from Hip-Hop and Trends Magazine
Free spots from Galaxy TV
Free Exposure on outdoor site at Ojodu/Berger
Recruit 200 top-middle level business executives to register for the ‘Lipton Tea Party’ (sampling in a business networking event).
A no frills, low cost, cloud-driven campaign. No web site or Facebook page. Just 2 banners on Vanguardngr.com (leading news site) and Lindaikeji.blogspot.com (top infotainment blog) with a Google Docs form as the landing page, with a backend spreadsheet to view conversions.
650 registrations in 10 days.
Maltina Dance All
Maltina, Nigeria’s #1 malt drink by sales, wanted to add digital to support the 4th year of this reality show and deliver ‘The Biggest Maltina Dance All Ever’. This led to the highest response ever, with over 2,500 families registering for the 10 available places (previous average was less than 500).