How Has Digital Marketing Changed in 2020?

2020 is close to an end and with everything that has happened in the world, I think it’s safe to say I’m not the only one who will not miss it. But before the end of the year, I wanted to take the time to reflect on what has forever changed in marketing and the […]

Five Ways To Optimize Your Digital Marketing During The Covid-19 Pandemic

During the Covid-19 pandemic, it’s been harder to build and create new business when you can’t communicate with people in person. With fewer opportunities to meet clients and customers, you need to focus on how you can creatively and consistently reach people in ways that may be new to you. Business owners are increasingly relying […]

4 Digital Marketing Lessons To Scale Your Brand in 2021

Perhaps it’s too early to say ‘business as usual’, but there’s no denying the fact that brands are slowly but surely putting the falls and fears of 2020 behind them. Leading entrepreneur Kody White and success coach Bismarck Ebiweh share their expertise on prominent digital marketing trends. With another year slowly making its way to […]

The 4 Key Differences Between Thought Leadership and Content Marketing

Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability to create top-of-funnel and marketing-qualified leads.  Many, however, are unsure exactly what the differences between the two are. This is […]