Our work

LIPTON TEA PARTY

Challenge

Recruit 200 top-middle level business executives to register for the ‘Lipton Tea Party’ (sampling in a business networking event).

Solution

A no frills, low cost, cloud-driven campaign. No web site or Facebook page. Just two banners on Vanguardngr.com (leading news site) and Lindaikeji.blogspot.com (top infotainment blog) with a Google Docs form as the landing page and a backend spreadsheet to view conversions.

Results

650 registrations in ten (10) days

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