Our work

McDowell’s Whisky


Tie McDowell’s ‘Spirit of Friendship’ to the feelings around The World Cup without breaching FIFA guidelines for a non-sponsor.


Sharemind negotiated ‘branding’ newspapers’ owned pictures which showed the spirit of friendship at The World Cup. These featured players and fans alike, celebrating or commiserating as friends do and appeared a day after the game.


McDowell whisky gain huge acceptance among the alcohol drinking community

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