Our work

McDowell’s Whisky

Challenge

Tie McDowell’s ‘Spirit of Friendship’ to the feelings around The World Cup without breaching FIFA guidelines for a non-sponsor.

Solution

Sharemind negotiated ‘branding’ newspapers’ owned pictures which showed the spirit of friendship at The World Cup. These featured players and fans alike, celebrating or commiserating as friends do and appeared a day after the game.

Results

McDowell whisky gain huge acceptance among the alcohol drinking community

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